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geneOnyx partners with DNA Electronics to debut world’s first on-the-spot computer microchip DNA skincare test

Geneonyx Limited
Ugli Campus Block C
56 Wood Lane
London W12 7SB

geneOnyx™, a provider of over-the-counter cloud based genetic analytics services for cosmetics and skincare applications, today announces the world’s first on-the-spot DNA skincare test, debuted at The Organic Pharmacy’s flagship UK store.


geneOnyx™ has partnered with DNA Electronics Ltd., a developer of semiconductor solutions for real-time DNA and RNA detection, to apply the geneOnyx™ cloud recommendations system to a range of highly active anti-ageing skincare products at the leading health and beauty clinic and store – providing rapid results, without the need to send genetic samples away to a lab. The service is available as an in-store treatment to The Organic Pharmacy customers at the Kings Road store in London. The service preview is being made available to The Organic Pharmacy ahead of a global launch early next year.


The Organic Pharmacy was founded in 2002 by pharmacist Margo Marrone and specialises in products, advice and treatments that are free from toxic ingredients. In addition to its six London stores, the leading health and beauty clinic and retail operation opened its first store in Los Angeles in 2008.


geneOnyx™ is harnessing patented rapid DNA detection technology from Imperial College London spin-out DNA Electronics to provide an individually-tailored recommendation service for selecting the optimal skincare and cosmetic products for individuals based on a scientific analysis of the person’s unique genetic variations and how well a person’s body will react to active product ingredients. geneOnyx™’s revolutionary recommendations system leverages DNA Electronics’ Genalysis® technology to deliver accurate recommendations of the most suitable anti-ageing products for an individual’s skin by detecting the tiny genetic variations in DNA. By matching these unique genetic variations through CosMos™, geneOnyx™’s online skincare products recommendations engine, the result is a personalised skincare recommendation that is tailored to the individual – giving clear guidance on which skincare products best match a person’s skin type and which will deliver optimal results.

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