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Virtually Live

Virtually Live (Switzerland) GmbH
Beustweg 12
8032 Zurich

Virtually Live is an entertainment company with offices in Zurich, Malaga, London, Singapore and San Francisco, enabling people to virtually consume live events across multiple devices and platforms, creating a fully-immersive and interactive (social/gaming) experience for fans. It enables gamification of live events complementary to linear broadcast, and allows fans to be their own director, create and share content. All events are created in computer-generated imagery and visualised via data gathered and processed through Virtually Live’s proprietary machine learning algorithms and media system.

Virtually Live’s ghost racing gaming mode allows fans to test their abilities in real-time against the professionals by precisely mirroring the positioning and order out on track, while also allowing fans the chance to clip and share their experiences, achievements and near-misses on social media.

Fans and gamers can also post their best qualifying time and compete after the race has finished, reproducing scenarios and challenges that occurred during previous events. Whether it’s fighting through from the back of the pack or conserving energy and defending against an opponent over a set number of laps - the interactive new game will put fans in the driving seat and enable them to take part in real moments of each race and pitting their skills against friends and rivals.

Virtually Live’s true VR media platform allows rights holders to enhance the experience of fans during and around a live event building social communities that drive sticky customer engagement, triggering additional revenues through subscriptions, micropayments, personalised advertising and branding. Immersive, social and gaming experiences can help attract and retain young, tech-savvy audiences difficult to reach with traditional media to optimize audience demographics.



Formula E and Virtually Live Ghost Racing Game - ABB FIA Formula E Championship

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